Consumers searching online for life insurance and income protection cover

Consumers searching online for life insurance and income protection cover - News 2009

Consumers are increasingly taking out life insurance and income protection cover as concerns over the economic climate and its potential effect take hold among people in the UK.

This has been highlighted by LeadPoint UK, which has stated that it has provided more than 30,000 life insurance and income protection leads in the first six months of 2009 alone.

According to the company, the leads are generated seconds after people search on the internet for advice about protection and submit their information to be contacted.

Since the start of 2009 the demand for protection leads has increased dramatically as more and more adviser firms have diversified away from mortgages and into new areas, explained head of marketing Justin Rees.

At the same time, an increasing number of consumers are searching online for advice about protection products as they worry about the state of the economy and how this will affect them and their loved ones.

Of the leads that are bought by buyers, between 20 per cent and 30 per cent are converted into sales, the firm said.

Aegon recently published data showing consumers still view products such as income protection insurance and employment cover as important despite the financial constraints imposed by the current economic downturn.

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