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individual protection business - News 2009
Despite the current economic downturn, consumers still view products such as income protection insurance and employment cover as important, if figures from an industry insider are anything to go by.
Figures from Aegon show that three quarters of advisers have not recorded any decrease in the amount of individual protection business they sell during this harsh economic time.
The study also found that more than eight out of ten advisers (82 per cent) consider price as the most vital issue when customers choose a cover provider.
According to Stephen Crosbie, the head of proposition, protection and investments at AEGON, insurance cover "is the bedrock of everyone's financial portfolio".
"Our research shows individual protection products are holding up well in the current economic downturn. Advisers and their clients clearly understand the importance of having adequate protection in place if the unexpected were to happen."
He went on to state that consumers "may be looking for ways to reduce monthly outgoings but advisers have an important role to play in ensuring they don't make false economies".
According to new data from the Association of British Insurers, the recession has resulted in more than one in ten people in the UK to opt out of life insurance policies.
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