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23 Nov 2024
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Income protection insurance can offer 'vital assistance'

Consumers have been advised not to cut back on vital things such as life insurance, income protection cover or savings as new research shows that financial concerns are reshaping life priorities.

According to insurance, pensions and investment group LV='s Look After What You Love Index, one in four British people are cutting back on protecting the things they love in life in order to fund a comfortable lifestyle.

Family health and personal health are among the most important life priorities and 64 per cent of consumers have had to reassess them in recent months due to the recession.

Nonetheless, every person can adopt simple financial measures, however small, to protect the most valuable things in life, commented group chief executive Mike Rogers.

"Rather than doing away with valuable insurance or eating into savings, it is important for people to take stock of their financial situation," he said.

"For example, insuring the breadwinners in the family for loss of income will make only a modest impact on most people's finances, yet can provide vital assistance if the worst should happen."

The Association of British Insurers' director general Stephen Haddrill recently said that insurance provides a financial safety net, which is vital in the current economic climate.

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Income protection insurance can offer 'vital assistance' - Go Direct Income Protection Quotes